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Cloak & Dagger: Stabbing and Covering the Media

A sneak peek;

And more from Deadline;

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Marvel’s Cloak & Dagger is the story of Tandy Bowen (Olivia Holt) and Tyrone Johnson (Aubrey Joseph) – two teenagers from very different backgrounds, who find themselves burdened and awakened to newly acquired superpowers which are mysteriously linked to one another. Tandy can emit light daggers and Tyrone has the ability to engulf others in darkness. They quickly learn they are better together than apart, but their feelings for each other make their already complicated world even more challenging.

In addition to Holt and Joseph, Marvel’s Cloak & Dagger stars Andrea Roth, Gloria Reuben, Miles Mussenden, Carl Lundstedt, Emma Lahana, Jaime Zevallos, and J.D. Evermore.

 

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That trailer is region-locked to the US which drives me nuts. Who loses money when a commercial crosses a border? I am literally a couple of minutes north of the 49th parallel.

Hey Marvel, you ever wonder why people pirate stuff?

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Doesn't seem to be region-locked to me. It plays for me in The Netherlands.

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Premiere Watch Party of "Marvel's Cloak & Dagger" at South by Southwest:

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Freeform, Disney's young adult television network, today announced "Marvel's Cloak & Dagger" will have its world premiere watch party during South by Southwest (SXSW) in Austin, Texas, on March 11, as partner programming. ...

Following the world premiere, series stars Holt and Joseph along with executive producer and showrunner Joe Pokaski, director Gina Prince-Bythewood, and executive producer and Marvel's Head of Television Jeph Loeb, will take the stage for a discussion about creating "Cloak" and "Dagger" - a pair of young adults navigating life's issues of relationships, loss and race, and forming their own identities.

And a new trailer:

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Latest trailer with more footage:

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Thursday Cable Ratings

The first hour of the premiere got 919,000 viewers and 0.32 A18-49 rating. The second hour got 750,000 viewers and 0.25 A18-49 rating. It is not good news that around 20% of the audience left after the first hour.

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Au contraire 

https://www.cbr.com/cloak-and-dagger-freeform-best-series-premiere-in-years/

Marvel Television’s latest entry, Cloak & Dagger, has proved to be a success for Freeform as the show scored the network’s best series launch in two years.

The two-hour premiere of Cloak & Dagger pulled in 1.64 million total viewers after Live+3, giving Freeform it’s best series launch in two years, as well as the network’s biggest audience since the Pretty Little Liars finale almost a year ago. And if that wasn’t impressive enough, the show also secured the biggest digital bow ever for Freeform with 716,000 starts, and went on to amass 7.3 million views across linear and digital platforms. Cloak & Dagger also became Thursday’s most-social scripted series thanks to 112,000 engagements across various social media platforms — including Twitter and Facebook.

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Glen Weldon over at NPR had a really interesting review of the show that I had been meaning to bring over and finally remembered to - warning, there are potentially MILD spoilers about future episodes (so mild that I debated even saying it, but just in case!)...

'Marvel's Cloak & Dagger' Shines A Light That Flickers — And Then Glows

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It's clear that the producers envision the show as a character-based drama in which the superheroic stuff is kept hovering at the edges, which is certainly a valid approach. But it means that tonight's two-hour-long premiere consists chiefly of wool-gathering: The audience learns the source of the mysterious powers that connect young Tandy (Olivia Holt) and Tyrone (Aubrey Joseph) early on, but the show's so determined to sidestep the usual origin-story conventions that it keeps our heroes in the dark throughout its entire running time. This persistent sense that we're way ahead of the game, and stay there, even as we watch both teens tentatively grapple with their new reality, grows swiftly frustrating.

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Thursday Cable Ratings

Looks like viewers are not happy with the slow start. We got another big drop in viewers for epsiode 3. With 548,000 viewers and a 0.19 A18/19 rating it was around 25% below episode 2 and 40% below episode 1. Ratings really need to start stabilizing soon if the show wants to get a second season.

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‘Marvel’s Cloak & Dagger’ Renewed For Season 2 By Freeform – Comic-Con

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Marvel TV boss Jeph Loeb is set to announce Friday at San Diego Comic-Con that Marvel’s Cloak & Dagger is coming back for a second season.

The teen superhero saga, based on the comic characters, is the story of Tandy Bowen (Olivia Holt) and Tyrone Johnson (Aubrey Joseph) – two teenagers from very different backgrounds, who find themselves burdened by and awakened to newly discovered superpowers which are mysteriously linked to one another. The 10-episode Season 2 will premiere in spring 2019.

The June 7 premiere episode was Freeform’s best series debut in two and a-half years, since the Pretty Little Liars finale, drawing 4.4 million viewers across all platforms, according to the new L+35 ratings this week. The critically praised show is also the top new cable drama of the summer in the network’s key demos (W18-34 and F12-34) and was Freeform’s highest-ever debut with male viewers (M18-49). It also topped the list of most social new scripted cable series, generating more than 1.5 million engagements across Twitter, Instagram, Facebook and Tumblr.

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That's great news, I'm really liking this show much more than I thought I would. And it looks like we will be getting Mayhem. 

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Great news, but only 10 episodes?  Bummer; at least it hasn't been cancelled yet.  Freeform has established itself with an unreliable record.  They had "Shadowhunters" all set for an extended run only to announce that next year would be its last. They pulled the rug on "Stitchers" and left us with a cliffhanger.  They giveth and then they taketh away.  Here's hoping they give C&D some time to find its legs.  

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So excited for Mayhem. When they announced that Brigid would be a part of the cast, I was hoping that they would go there. Curious to see how it all comes about 

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