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Scheduling & Ratings for The Flash

Okay, so Flash is airing a rerun on Feb 13th, despite Black Lightning still being new, so it looks like it's not going to air during the Olympics. Finally, an answer about that!

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“The Flash” (0.9) and “Black Lightning” (0.8) were both up vs. last week for The CW,

http://tvbythenumbers.zap2it.com/daily-ratings/tv-ratings-tuesday-jan-30-2018/

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The Flash (2.57 mil/0.9) rose 21 and two tenths to its best numbers since “Crisis on Earth-X.”

http://tvline.com/2018/01/31/president-trump-state-of-the-union-ratings-2018/

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As the Big 4 cut to SOTU coverage from 9 – 11 PM on Tuesday, the CW stuck to its superhero series for the most part. Looks like it was strong counterprogramming as the Scarlett Speedster and the Cress Williams led newbie were rewarded with a 29% and 33% respectively jump from last week among adults 18-49s. Now, as Flash hit its highest rated episode since the latest Arrowverse crossover of late November,

http://deadline.com/2018/01/state-of-the-union-tv-ratings-donald-trump-barack-obama-1202274787/

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Lol. Kinda makes me wonder if airing it during the Olympics might actually be a smart idea...

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Eh. I saw a number of people on Twitter state that they were deliberately tuning to/turning to counterprogramming during the SOTU as an act of political protest.  This included a lot of people who seemed to think that the SOTU started at 8. 

The Olympics are a totally different game, if you'll pardon the pun. Plus, as per CBS, a number of CW viewers stream the CW shows in off primetime hours (that is, after 11 pm EST/on weekends) - exactly when NBC plans to offer both taped broadcast (on weekends) and live streaming coverage of the Olympics.  Two years ago, NBC released numbers showing that some of the live streaming and delayed streaming Olympics events rivalled live broadcast numbers from other networks. The Winter Olympics have never been as popular, but I suspect the CW took a look at those same numbers and figured they'd be just as well off going with reruns for a couple of weeks.

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The SOTU airs on all broadcast networks except the CW. That means that ratings on the CW (and its predecessors WB and UPN) often go up when they air original programming against it. People who are not interested in politics have the CW as the only option on broadcast. The Olympics will only air on NBC so people who are not interested have all the other broadcast networks to choose from. Most of them will be in repeats, but even those repeats will attract some viewers. So the CW will be less likely to get a ratings boost airing original programming against the Olympics. I think the CW will get some new viewers who are not interested in the Olympics or the repeats on the other networks. But the CW will also lose some viewers who want to watch the Olympics. And that's usually a higher number than the viewers who would watch the SOTU. So I think the best the CW can hope for is that ratings won't drop during the Olympics, but even that is based more on optimism than realism.

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Upcoming episodes:

2/20  - Repeat
2/27  - 4.14 - "Subject 9"
3/06  - 4.15 - "Enter Flashtime"
3/13  - 4.16 - "Run Iris Run"
3/20? - 4.17 - "Null and Annoyed"

Somewhere in April probably, there should be another 1 or 2 weeks of repeats before the last stretch of episodes leading to the finale.

Edited by Trini.
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4.14 ratings:

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“The Flash” was a bit slow out of the gate Tuesday after a couple of weeks off.
The CW show tied its series low in adults 18-49 with a 0.7 rating, a tenth of a point below its last outing.

http://tvbythenumbers.zap2it.com/daily-ratings/tv-ratings-tuesday-feb-27-2018/

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The Flash (2.1 mil/0.7) dipped a tenth to tie its series low in the demo.

http://tvline.com/2018/02/28/ncis-ratings-season-15-episode-15/

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On the CW, The Flash (0.7, 2.08M) also tied a series low,

http://deadline.com/2018/02/this-is-us-ratings-the-voice-tuesday-nbc-the-flash-low-1202305891/
 

All the sites note that all network shows were down last night.

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On 2/17/2018 at 10:39 PM, Trini said:

Upcoming episodes:

2/20  - Repeat
2/27  - 4.14 - "Subject 9"
3/06  - 4.15 - "Enter Flashtime"
3/13  - 4.16 - "Run Iris Run"
3/20? - 4.17 - "Null and Annoyed"

Update: March 20 will be a rerun.

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4.15 ratings:

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... CW’s dramas were all even with their demo deliveries last week while slipping a bit in total viewers. Here are their fast national averages: ...  the CW — The Flash (0.7, 2 million)

http://deadline.com/2018/03/the-bachelor-after-the-final-rose-ratings-the-voice-this-is-us-on-tuesday-1202314819/

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The Flash (2 mil/0.7) dipped to its second-smallest audience ever while holding onto last week’s demo low.

http://tvline.com/2018/03/07/kevin-probably-saves-the-world-ratings-season-1-finale-cancelled-or-renewed/

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Wow, 3 weeks in a row off -- hopefully, that means the last 7 episodes will run uninterrupted.

4/10 -- 4.17
4/17 -- 4.18
4/24 -- 4.19
5/01 -- 4.20 ?
5/08 -- 4.21 ?
5/15 -- 4.22 ?
5/22 -- 4.23 ?

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Yeah, they probably will. 

I really HATE the schedule in the second half of the season. It's so erratic, you never know when a break is coming or how long it will be, and it hurts the ratings too! 

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44 minutes ago, doram said:

Is there a new episode tonight?

Nope, new episodes return April 10.

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Honestly with the Netflix deal and iirc losing the Chicago affiliate ratings will continue to be like this. 

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I was expecting a dip after the hiatus. Ratings are going down all over; but at least the show stays #1 for CW. It's odd to me that they still haven't found anything that can top Flash after 4 seasons.

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